Inspector as a dramatic device Essays

Inspector as a dramatic device Essays Inspector as a dramatic device Essay Inspector as a dramatic device Essay At the start of the play, we see a well-to-do family at dinner. The mood is quite relaxed, as they are chatting politely, yet informally. They are drinking alcohol liberally. They are wearing fashions of the period, and the men are wearing tails and white ties, not dinner jackets. The family are content, maybe as they have nothing to be anxious about and everything is going fine in their lives. They have no real worries. Business is doing well for Arthur Birling, and he is in line for a possible Knight-hood. Sheila has just got herself engaged to pleasant, affluent Gerald Croft, whose father is a friendly rival in business with Arthur Birling. The family seem unified. Nobody is expecting a visit from an Inspector. Neither is anybody aware that each of them, in turn, has had connections with Eva Smith.  No one thinks their path crosses with Evas, but they are wrong. Theyve all met her, and made an impression on her life. They dont know it, but theyre in for a surprise  Surprise and shock continues throughout the play. The actual arrival of the Inspector is an initial shock. When he enters, he is extremely abrupt. He gets straight to the point and doesnt hang around. He informs Birling that two hours ago a young woman died in the Infirmary. Yes, yes. Horrid business. But I dont understand why you should come here, Inspector - says Birling. It is obvious he doesnt care about the young woman who has just taken her own life, instead, hes just apprehensive about why the Inspectors visit concerns him. His lack of compassion and sympathy is awful. Arthur Birling is always looking out for himself. No one outside of the family matters, according to him. He talks about how everyman is for himself, and that the time is a prosperous one for everyone.  The Inspectors character is a plot-mover. He moves the story along, and gets the audience to focus. He is sort of like an explorer, as he gets the characters searching and interrogating themselves and each other. When its Sheilas turn for questioning, and the Inspector shows her the photo of Eva, it causes her to scream and run out. Firstly, Sheila is truly shocked to hear that the girl has died, and secondly, the audience wants to see what has caused her to behave in such a way.  The Inspector also shows Gerald a photograph. By showing each one a photo, he spotlights each ones importance. He also creates an air of mystery, because none of the characters are sure, that they all see the same photograph.  When its Mrs Birlings turn for the investigation, she does her best to be stubborn, and tries to be clever, by being dismissive and arguing her opinions strongly. The Inspector traps her into talking about how she dismissed Eva Smith, in her time of need. He is sharp, and quick, and Mrs Birling cant help falling into the trap. The Inspector uses dramatic irony here, as both Shelia and the audience can see whats coming.  The Inspector investigated each member of the family. He found that Mr Birling is self-centred, and egoistic, and that Mrs Birling is just concerned about the family, and things being proper. He also reveiled that even though Shelia was selfish, and irrational to get Eva sacked from her job, she wasnt a bad person, and was capable of feeling sympathy and compassion. Unlike her parents. He found Eric to be a lost boy who felt he couldnt depend on his parents. He said that Mr Birling wasnt the kind of father a chap could go to when hes in trouble. Priestley chose to set this play around a family, which is apparently united and well to do, which may in fact not be as secure as it looked. The children, Eric and Sheila share different views to their parents, to show that maybe a new generation may be more compassionate towards others, so the future may be brighter  You see, Priestley was a socialist. When you have time to reflect on the story afterwards, you start to wonder if Priestley was using the Inspector as a mouthpiece, as a way of voicing and expressing his opinions and views. Priestley believed that co-operation in society is necessary for things to advance. This is everything Arthur Birling disagrees with. He thinks that everyman is for himself. I think the Inspector was part of the mystery. When its relieved that he isnt a real Inspector, we start to question the play. We look to find answers. Was he a ghost? A murderer? Eva Smiths brother? But then we find out that a suicide did take place, and there will be questioning, the drama continues  The message of the play is, that we all have to help each other and look out for each other. The actions that we portray in society, if handled badly may end in disaster. We are members of one body and we are responsible for each other.

Microsoft vs. Apple OS Research Paper Example | Topics and Well Written Essays - 1250 words

Microsoft vs. Apple OS - Research Paper Example Operating systems handles the details of the interaction between the user and the hardware. The operating systems are generally used in nearly all computing devices ranging from desktop computers to video games. There basically two prominent operating systems that exist for various functions and professionals; Microsoft windows and the Apple operating system. Depending on the function, the two operating systems exhibit some dissimilarity. For example, for architects and landscape architects, Microsoft windows has traditionally been one of the dominant operating system as it is compatible with a variety of programs relevant to the field such as the Autodesk AutoCAD (Cantrell & Michaels CHAP 1). The operating system OS X and Windows are two different types of operating systems that are created by Apple and the Microsoft companies respectively. The operating system OS X will run on Apple hardware only otherwise referred to as Mac computers, but Windows operating system will run on almos t any compatible hardware referred to as PC computers as well as those produced by Apple organization. Most people who prefer the Apple Mac computers operating on the apple OS X platform argue that Mac accessories are more reliable, that is, they are less prone to program crashing or unexpected shut-downs than PCs which operate on the Microsoft windows platform. However, this remains to a matter to be debated upon by proponents of both operating systems. According to a consumer report survey of laptop computers for the year 2008, two computer gadgets emerged out as the best laptop brands (Peterka pp17-19). These were Mac manufactured by Apple and the Lenovo which incidentally runs on the Microsoft windows operating system. But of the two, Lenovo had a better score than the former in terms of reliability. The Mac on the contrary also recorded a higher score than Lenovo in terms client service and satisfaction. Arguments have therefore erupted as to which operating system is more supe rior to the other. Microsoft windows operating system on the other hand, is a computer software developed by the Microsoft corporation. It is indeed among the leading personal computing platform. The organization’s nature of allowing for the licensing of its windows software products to some firms that have been in the computer manufacturing business, has been the key factor that has seen to Microsoft domination in the computer market. In most cases, Microsoft windows has work in hand in hand with other giant computer manufacturing firms such as HP, Toshiba, Dell and many others. They have availed some of their hardware to virtually all computer users owing to their high compatibility with a variety of computer sets (Silverman pp5-10). The ease of availability of Microsoft products has therefore means that the organization greatly benefits from economies of scale in a way that the cost of these products becomes less expensive. This consequently implies that Microsoft operatin g system based computer products are affordable and easily accessible when compared to the Apple Macs. The affordability of Microsoft products has also been associated with certain stumbling blocks. For instance, through Microsoft’s ever willingness to partner with virtually any party intending to do computer related business activities, the company is therefore usually obliged to carry out all that is within its premise to ascertain that their clients are able to get a Microsoft software that is compatible with the new hardware that the partner company is manufacturing. This might the cost the company a great deal in terms of constant updating of its products which may put the Microsoft Corporation at a shear point of bloating. Also, Microsoft operating system has won the favor of the majority of people owing to the fact that more often than not, it usually ensures that its even its newer operating system can still be compatible even with the older operating system. However, but just like other case, this has also

European Union's State Development Case Study Example | Topics and Well Written Essays - 3000 words

European Union's State Development - Case Study Example (Boromisa 2004).A thorough knowledge of the impacts of the monitoring and evaluation of the candidate countries is indispensable for a the success of the upcoming talks in 2009 for Croatia.This is because the progress of the candidate countries is monitored and evaluated regularly once a year by the European Commission and its main findings are published in Regular Reports.Even after the candidates are have signed the Accession treaty they are still monitored.This evident from the recent "Monitoring Report of the European Commission on the State of Preparedness for EU Membership of the Czech Republic, Estonia, Cyprus, Latvia, Lithuania, Hungary, Malta, Poland, Slovenia and Slovakia" (European Commission, 2004c).When Croatia was given the candidate status it was stated by the European Council at Brussels stated that "The European Councilconfirms that the negotiations will be based on Croatia's own merits and that the pace of accession will depend solely on Croatia's progress in meeting the requirements for membership". (European Commission, 2004c).As it can be seen that Croatian candidature was already dependent upon the evaluation of its functioning of the ideals of liberty, democracy and human rights (parliament, executive, judiciary). A stable political and economic system is thus the key to Croatia's success in achieving the timely membership of the EU.For Croatia then the ultimate integration into the EU will means inclusion into the internal market, i.e. free movement of goods, persons, services and capital. (Boromisa, A. and Miki, M., 2003).Also there will be an impact upon the trade patterns followed by the removal of trade barriers (e.g. tariffs, quotas, voluntary export restrictions) and harmonization of policies (e.g. agriculture, competition, trade and industrial).Finally there will also be a multilateralization of individual free trade agreements which will require substantial adjustments to the local investment policy and regulation. It also has to be taken into account that there is a risk of delays in the ratification procedure rises with the number of the EU member.states vying for EU membership increasing. (Boromisa, A. and Miki, M., 2003). Also Croatia might have to deal with some politically tough decisions which may form the basis for the requirements for the EU like decreased public expenditure. (Frederik Sorensen 2001 ) .Current issues faced by the EU include the controversy relating to open skies agreements, and state investor disputes. The issue of Open Skies recently created many headlines and in the context of Croatian membership it can be seen that the matter is no longer economical or legal. The issue is purely political. (Frederik Sorensen 2001 ). This became a tug of war that took place between EU and USA authorities over the recent Open Skies Agreement. The Agreement aims to liberalise transatlantic airspace yet European transport Ministers were reluctant to agree to it at first as they felt it gave the US an unfair advantage over European interests and its

Declaration of Independence vs. Gettysburg Address Essay Example for Free

Declaration of Independence vs. Gettysburg Address Essay The Declaration of Independence and the Gettysburg Address are glimpses into America’s history. They were written in two different time periods: America’s first years in 1776 and the Civil War in the 1800’s. Despite their time gap, they are similar because they both explain to the reader what is going on during their time period. However, the country was going through different events and so these two documents are diverse as well. Both The Declaration of Independence and the Gettysburg Address were written during times of turmoil and change for the country. Both occurred during a time of war in which America was fighting for liberty and freedoms. During the Revolutionary War, the United States was trying to become â€Å"a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal†. It was battling for independence and the right to govern them in a way that would actually benefit the country and its people. So in 1776 when The Declaration of Independence was written, the country fought for freedom for themselves. During the Civil War, the country was divided in two, one half of the country fighting against the other half. They were independent as a country, but this time they were fighting for freedom for others—the African-American slaves. In a way though, America was fighting for equality both times. The first was equal treatment for the British citizens and American colonists. The second time, the country was fighting for equal treatment for all men, no matter what skin color. Both these eras were a time of testing for the United States. The Revolutionary War period determined whether the states would actually be able to achieve independence. The Civil War was a test to see if America would be able to keep that independence. President Abraham Lincoln spoke about this in his Gettysburg Address: â€Å"we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure†. These two documents are similar because they are both written about a time of battle which tested America’s strength. The Declaration of Independence and Gettysburg Address are different for several reasons. For one, The Declaration of Independence is a statement while the Gettysburg Address was a speech. The authors were also targeting different audiences. The Declaration of Independence was written mostly for themselves, but also for the British government. The Declaration stated the sentiments of the thirteen colonies and â€Å"the causes which impel them to the separation†. This clarified where the people stood in regards to their independence. This was for the benefit and organization of the country, but also for the British to know that the Americans were not giving up on independence. The Gettysburg Address was a speech given by President Abraham Lincoln to the people of America. The Civil War was not an international conflict, but rather one inside the nation. The speech was aimed for encouraging and touching the hearts of the American people. Lincoln wanted them to not give up on the cause they were fighting for, but â€Å"to be here dedicated to the great task remaining before us†. In the Gettysburg Address, the president was appealing to the people’s emotions in order to boost their war effort. This is another difference it has with The Declaration of Independence. The Declaration of Independence appealed to the British government about rights that the people ought to have. The tone of the Gettysburg Address is more personal since Lincoln’s goal was to encourage the people. Lincoln achieves a personal tone by speaking about the brave men who fought in the recent battle. The Declaration of Independence, on the other hand, was written as a political document with a formal tone. It lists the main reasons why the people were demanding independence, which were mostly due to Great Britain’s offenses against the colonies. The Declaration of Independence and the Gettysburg Address are very distinct because they were appealing to different audiences and written in different tones. The Declaration of Independence and the Gettysburg Address have several similarities and differences. Although they were written during different time periods, they both fight for liberty, freedom, and equality. However, the two documents, one a statement and the other a letter, were targeted at different audiences. This results in differing tones. One thing similar, both documents were written with a courage and passion for the goal it was fighting for.

Understanding Culture Essay -- Sociology

Culture, is defined by Merriam-Webster's Online Dictionary, as "the integrated pattern of human knowledge, belief, and behavior that depends upon man's capacity for learning and transmitting knowledge to succeeding generations." People learn about culture through interaction rather than through the memorization of a text. To become fluent in any one culture you have to experience it and become involved. There are many ways that a culture can be shared among people without them being fluent in it such as through: food, customs, clothing, language, beliefs, and behaviors. With the increase of technology and new discoveries about the world developing daily it makes it impossible for cultures to remain stagnant; therefore, they must learn how to adapt in order to survive. Some people argue that complete cultural fluency in more than one culture is impossible. However, culture is a learned behavior therefore people should be able to learn and become fluent in more than one. Culture is distinctly human and is transmitted through learning traditions and customs that govern behavior. Cultural anthropologists study human society and culture through describing, analyzing, interpreting and explaining social and cultural similarities and differences. To study and interpret cultural diversity they engage in two activities which are ethnography and ethnology. Ethnography is based on fieldwork while ethnology is based on cross-cultural comparisons of the information collected through ethnography. The studies done on culture can be shared in two ways: first through theoretical or academic anthropology and second through practical or applied anthropology. An example of academic anthropology, which teaches us about culture, is a textbook ... ...nity. An example is the way they raised and slaughtered animals rather than buying them packaged at a store. Although a year may not be enough time to become fluent in a culture, the stories of the students living abroad prove that a person can learn and become part of more than one culture. Culture is what defines the difference between humans and animals. We grow up in a culture which influences who we are and how we live. Through studying different cultures we learn more about our own culture, ourselves, our strengths, and weaknesses. Yet to become fluent a person cannot simply study a culture, rather they must be on an interactive level and experience the culture first hand. Sources Cited http://www.merriam-webster.com/ Kottak, Conrad "Cultural Anthropology: Appreciating Cultural Diversity." McGraw-Hill Education; 15 edition, October 11, 2012

One Direction Essay

One Direction are an English-Irish pop boy band based in London, consisting of members Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson. They signed with Simon Cowell’s record label Syco Records after being formed and finishing third in the seventh series of British televised singing competition The X Factor in 2010. Propelled to international success by the power of social media, their two albums Up All Night and Take Me Home, released in 2011 and 2012 respectively, broke several records, topped the charts of most major markets, and generated hit singles, including â€Å"What Makes You Beautiful† and â€Å"Live While We’re Young†. Often described as sparking the resurgence in the boy band concept, and of forming part of a new â€Å"British Invasion† in the United States, the group have sold over 14 million singles and 8 million albums, as noted by the band’s management company, Modest! Management. Their achievements include two BRIT Awards and three MTV Video Music Awards. According to Nick Gatfield, the chairman and chief executive of Sony Music Entertainment UK, One Direction represented a $50 million business empire by June 2012. They were proclaimed 2012’s â€Å"Top New Artist† by Billboard, while The Huffington Post named 2012 â€Å"The Year of One Direction†. History The X Factor, formation, and record deal In 2010, Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson auditioned as solo candidates for the seventh series of British televised singing competition The X Factor. Failing to progress to the â€Å"Boys† category at â€Å"judges’ houses†, after a suggestion by guest judge Nicole Scherzinger, thus qualifying for the â€Å"Groups† category. Subsequently, the group got together for two weeks to get to know each other and to practise. Styles came up with the name One Direction. Simon Cowell later commented that the performance convinced him that the group â€Å"were confident, fun, like a gang of friends, and kind of fearless as well. † Within the first four weeks of the live shows, they were Cowell’s last act in the competition. The group quickly gained popularity in the UK. Shortly afterwards it was confirmed, One Direction had been signed by Cowell to a reported ? 2 million Syco Records record contract. Recording for their debut album began in January 2011, as they flew to Los Angeles to work with producer RedOne. A One Direction-licensed book, One Direction: Forever Young, was published by HarperCollins in February 2011, subsequently topping The Sunday Times Best Seller list. The same month, the boy band and other contestants from the series participated in the X Factor Live Tour. The tour saw the group performing for 500,000 people throughout the UK. After the tour concluded in April 2011, the group continued working on their debut album. Up All Night and international breakthrough Released in September 2011, One Direction’s debut single, â€Å"What Makes You Beautiful†, bowed at number one on the UK Singles Chart, after becoming the most pre-ordered Sony Music Entertainment single in history. Subsequent singles, â€Å"Gotta Be You† and â€Å"One Thing†, peaked within the UK Singles Chart top ten. In November 2011, they signed a record deal with Columbia Records in North America. Steve Barnett, the co-chairman of Columbia Records, said it was not a difficult decision to sign One Direction; â€Å"I just thought there was a void, and maybe they could seize and hold it. † â€Å"What Makes You Beautiful† was released in the United States in February 2012, where it debuted on the Billboard Hot 100 at number 28, becoming the highest debut for a British act since 1998. It has sold over 4 million units in the US. Upon arrival in the US in February 2012, One Direction embarked on a radio promotion spree, as well as their first North American concert tour as an opening act for Big Time Rush. They made their first US television appearance on The Today Show, at the Rockefeller Center; an estimated 15,000 fans descended on the plaza. Critically commended for its appeal to the teenage audience, One Direction’s first studio album, Up All Night, was released globally in early 2012. It became the UK’s fastest-selling debut album of 2011, and topped the charts in sixteen countries. The album bowed atop the US Billboard 200 chart, making One Direction the first British group in US chart history to enter at number one with their debut album. They were inducted into the Guinness World Records as a result. Up All Night also became the first album by a boy band to sell 500,000 digital copies in the US and, as of August 2012, had sold over 3 million copies worldwide. In April 2012, an American band that went by the same name filed a trademark infringement lawsuit. According to the lawsuit, the US band had been using the name since 2009, recorded two albums and filed an application to register the trademark name in the US in February 2011. In December 2011, One Direction embarked on their first headlining UK concert tour, the Up All Night Tour. In early 2012, they announced Australasian and North American legs of the concert tour, with dates from April to July 2012. The tour, resulting in 62 shows, was met with positivity both critically and commercially. A recording of a concert from the tour, Up All Night: The Live Tour, was released in May 2012. In addition to the DVD topping the charts in twenty-five countries, as of August 2012, its global sales had exceeded 1 million copies. One Direction’s first-licensed American book, Dare to Dream: Life as One Direction, published in the United States in May 2012, topped The New York Times Best Seller list. In June 2012, Nick Gatfield, chairman and chief executive officer of Sony Music Entertainment UK, stated how he expects One Direction to represent a $100 million business empire over 2013. Gatfield maintained, â€Å"What you might not know about One Direction is that they already represent a $50 million business and that’s a figure we expect to double next year†. One Direction were the biggest winners of the 2012 MTV Video Music Awards winning their three nominations on 6 September 2012, including Best New Artist. Take Me Home and world tour One Direction’s second studio album, Take Me Home, was released in November 2012. Take Me Home was written in groups and has an average of just under five songwriters per track. Savan Kotecha, Rami Yacoub, and Carl Falk, who composed One Direction’s hits â€Å"What Makes You Beautiful† and â€Å"One Thing†, spent six months in Stockholm developing songs for the album, and were able to shape melodies around their tones. One Direction began recording the album in May 2012, in Stockholm at Kinglet Studios. Take Me Home garnered mixed reviews from music critics. Praise centred on production quality while criticism hinged on its generic, rushed nature. With the album and its second single, â€Å"Little Things†, both debuting simultaneously at number one in the UK, One Direction became the youngest act in British chart history to achieve the feat. Take Me Home sold 540,000 copies in its first week in the US, debuted atop the Billboard 200, and topped the charts in more than thirty-four other countries. Additionally, Up All Night and Take Me Home were the number three and number four best-selling albums of 2012 globally, selling 4. 5 million and 4. 4 million units, respectively. One Direction performed â€Å"Little Things† at the 2012 Royal Variety Performance in the presence of Queen Elizabeth II, and headlined a sold-out show at New York City’s Madison Square Garden on 3 December 2012. In February 2013, One Direction released a cover version of â€Å"One Way or Another† and â€Å"Teenage Kicks†, â€Å"One Way or Another â€Å", as the 2013 Comic Relief single. The band performed the song at the 2013 BRIT Awards at which they also won the newly created Global Success Award. In addition, the Official Charts Company revealed that One Direction have sold 2,425,000 records in the UK by February 2013. One Direction embarked on their second concert tour in February 2013, the Take Me Home Tour. The concert tour consists of over 100 shows in Europe, North America and Australasia. Ticket sales reached 300,000 within a day of release in the UK and Ireland, which included a six date sell-out at London’s The O2 Arena. In the Australian and New Zealand markets, tickets grossed US$15. 7 million, with all 190,000 tickets being sold for the eighteen shows to be held. This Is Us, a 3D biopic film centering on the group, is to be directed by Morgan Spurlock, produced by Spurlock, Ben Winston, Adam Milano and Cowell, and released by TriStar Pictures on 30 August 2013. Musical style One Direction’s debut studio album, Up All Night, is predominantly a pop music record, containing elements of teen pop, dance-pop, pop rock, and power pop, with electropop and rock influences. Digital Spy’s Robert Copsey described the album as a â€Å"collection of pg pop rock with killer choruses†, while The New York Times considered it â€Å"full of easy rock-inflected pop, blithe and sometimes clever. † Jason Lipshutz of Billboard acknowledged that the album demonstrates an originality in sound that was â€Å"necessary for the revitalization of the boy band movement†. Their second studio album, Take Me Home, is characterised by rock-inherited pop, prominent electric guitar riffs, bright synthesizers, double entendres for sexual intercourse, a homogeneous sound and message, and the pitch-correcting software Auto-Tune. Alexis Petridis for The Guardian interpreted its signature sound as follows: â€Å"peppy, synth-bolstered take on early-80s new-wave pop, heavy on clipped rhythms and chugging guitars,† which, he said, is at least an improvement on the substitute R&B â€Å"that was once the grim lot of the boyband. † Vocally, in a live setting, Erica Futterman for Rolling Stone favoured their acoustic performances as both showcasing, â€Å"Horan’s ability to play guitar, as well as One Direction’s admirable live vocals. There was no need to worry about a backing track or a bum note, a pleasant realization at a pop show. † Herald Suns Cameron Adams opined that One Direction have â€Å"strong pop voices†. Melody Lau of the National Post wrote, â€Å"It’s easy to get lost in inherent appeal of their perfectly coiffed dos and almost-too-put-together preppy style but somewhere in the midst of all the love-struck squeals of teenage girls are guys who can actually sing and, to a certain extent, entertain. Jane Stevenson of portal site Canoe concurred, â€Å"What I didn’t really prepare myself for was that they all can actually sing in concert. † The Washington Post writer Chris Richards dissented of the approval, â€Å"As the five traded couplets, it was tough to imagine a future Justin Timberlake, Ricky Martin or Bobby Brown emerging from the pack. No one voice stood out. † Mike Wass of Idolator felt One Direction’s â€Å"surprisingly accomplished effortâ €  of Kings of Leon’s â€Å"Use Somebody† proved that One Direction are â€Å"more than capable† of evolving their sound. Image  Neil McCormick from The Daily Telegraph published an article on the nature of One Direction’s success in North America, noting that Americans had left a gap in the market, writing that it took the prominence of Justin Bieber to demonstrate that there was still a market for â€Å"clean cut, wholesome, whiter-than-white, middle class parent friendly pop: cute boys advocating puppy love. And what could be better than one cute boy, if not five? † One Direction have been described as sparking the resurgence in the boy band concept, and as forming part of a new â€Å"British Invasion† in the United States. Bill Werde, a representative of Billboard magazine, commented, â€Å"There’s a lot of possibility here, there’s a lot of upside, that level of talent with those kinds of looks, it’s really a perfect storm for a massive, massive successful phenomenon. † Sonny Takhar, the chief executive officer of Syco Records, attributes the breakthrough to the power of social media. â€Å"Sometimes you feel the song’s the star, but it’s not like that here – it’s the act,† he said. â€Å"It’s a real moment.

Understanding Society Through Cultural Artifacts

Researchers can learn a great deal about a society by analyzing cultural artifacts such as newspapers, magazines, television programs, or music. These cultural artifacts, which can also be considered aspects of material culture, can reveal a great deal about the society that produced them. Sociologists call the study of these cultural artifacts content analysis. Researchers who use content analysis are not studying the people, but rather are studying the communications the people produce as a way of creating a picture of their society. Key Takeaways: Content Analysis In content analysis, researchers examine a societys cultural artifacts in order to understand that society.Cultural artifacts are the aspects of material culture produced by a society, such as books, magazines, televisions shows, and movies.Content analysis is limited by the fact that it can only tell us what content a culture has produced, not how members of the society actually feel about those artifacts. Content analysis is frequently used to measure cultural change and to study different aspects of culture. Sociologists also use it as an indirect way to determine how social groups are perceived. For example, they might examine how African Americans are depicted in television shows or how women are depicted in advertisements. Content analysis can uncover evidence of racism and sexism in society. For example, in one study, researchers looked at the representation of female characters in 700 different films. They found that only about 30% of characters with a speaking role were female, which demonstrates a lack of representation of female characters. The study also found that people of color and LGBT individuals were underrepresented in film. In other words, by collecting data from cultural artifacts, researchers were able to determine the extent of the diversity problem in Hollywood. In conducting a content analysis, researchers quantify and analyze the presence, meanings, and relationships of words and concepts within the cultural artifacts they are studying. They then make inferences about the messages within the artifacts and about the culture they are studying. At its most basic, content analysis is a statistical exercise that involves categorizing some aspect of behavior and counting the number of times such behavior occurs. For example, a researcher might count the number of minutes that men and women appear on screen in a television show and make comparisons. This allows us to paint a picture of the patterns of behavior that underlie social interactions portrayed in the media. Strengths of Using Content Analysis Content analysis has several strengths as a research method. First, it is a great method because it is unobtrusive. That is, it has no effect on the person being studied since the cultural artifact has already been produced. Second, it is relatively easy to gain access to the media source or publication the researcher wishes to study. Rather than trying to recruit research participants to fill out questionnaires, the researcher can use cultural artifacts that have already been created. Finally, content analysis can present an objective account of events, themes, and issues that might not be immediately apparent to a reader, viewer, or general consumer. By conducting a quantitative analysis of a large number of cultural artifacts, researchers can uncover patterns that might not be noticeable from looking at only one or two examples of cultural artifacts. Weaknesses of Using Content Analysis Content analysis also has several weaknesses as a research method. First, it is limited in what it can study. Since it is based only on mass communication – either visual, oral, or written – it cannot tell us what people really think about these images or whether they affect people’s behavior. Second, content analysis may not be as objective as it claims since the researcher must select and record data accurately. In some cases, the researcher must make choices about how to interpret or categorize particular forms of behavior and other researchers may interpret it differently. A final weakness of content analysis is that it can be time consuming, as researchers need to sort through large numbers of cultural artifacts in order to draw conclusions. References Andersen, M.L. and Taylor, H.F. (2009). Sociology: The Essentials. Belmont, CA: Thomson Wadsworth.